Martin Lindstrom is a sick, sick man. In his article What's Your Brand Up To After Hours?, he encourages the marketing V.P.'s of the world to get all employees to be little 24/7 walking representatives of the company they work for. Little robots chanting company philosophies and party lines.

Isn't it enough that American employeers have found a way to keep you tied to your job 24/7 through cell phones, pagers, email, and the Internet - now we have to speak and carry ourselves like little model employees every hour of the day because some slob on the street will recognize you as an employee of Company XYZ and associate your behavior with that brand? This is madness.

Lindstrom actually states in his article that after hearing a off-duty Disney Store employee talking and using the word "fuck" alot in his/her speech, it caused Disney to lose some of its value in his mind. Because he heard ONE off-duty worker saying fuck, he doesn't like the Disney Co. as much anymore! Think about the ridiculousness of that statement. They weren't even in the fucking Disney store and this boob is penalizing the entire company because of one lowly grunt worker.

Madness - madness I tell you. I work so I can live. I don't live to work. Mr. Lindstrom, take you head out of your ass. There is more to life than creating the perfect marketing brand. This kind of thinking makes me sick.