January 28, 2005

That's a Lot of Razors and Shampoo

Procter & Gamble is buying Gillette for $57 billion. $57 billion! That's amazing. The new company will obviously be the world's largest consumer-products company (Though I thought P&G already could make that claim before the merger.) with annual sales of over $60 billion. That is just staggering.

The last huge merger on this scale that I can remember was when AOL purchased Time-Warner. That hasn't turned out to be such a great deal, with rumors abound that the AOL division will be sold off - effectively un-doing everything that happened back in 2001.

This is different though. P&G and Gillette are essentially the same sort of company, doing the same sort of things. It's a merger in a more truer sense of the term than what AOL and Time-Warner tried. It will be interesting to see how things develop.

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