June 28, 2007

It's Okay To Not Implement New Ideas

Dear Kellogg's

I know million of kids across the United States love your cereal. Hell, my three rug-rats are part of that group. Plus, I know that Fruit Loops is one of your most popular brands that you want to squeeze as much revenue out of as possible.

But sometimes, maybe just sometimes, some ideas for product extension are just plain bad.

fruit loop cereal straws
[via]

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